CO.N.CE.P.T. is made in Italy

Quality and aestethic results are values that have been integrated into every CONCEPT product and maintained at an ultimately high level. These values make CONCEPT "Made in Italy" products successful and in high demand in the field of dentistry around the world. In addition to the quality of the materials used in every step of the production process, the success is based on technical competence and artistic ability of our dental technicians.

Over the past few years, CONCEPT has been able to establish itself as a leader (as a well known company) in the dental industry due to high quality and aesthetic performance of its materials, exceptional customer service and a constantly expanding list of dedicated dental technicians who are endorsing and working with our products.

We are developing products made of Zirconium Oxide used for the production of ceramic dental prostheses, with the shape of small blocks, cylinders and discs compatible with the most common CAD-CAM milling machines and manual pantographs.

We produce these items in our firm in Busseto (Parma), focusing on quality: Japanese raw materials, exclusively isostatic pressing with “SINGLE CIP” technology,  Italian know-how and German technology.

Our products are registered with the trade mark  ZYTTRIA®.

In addition to well known materials:

we have added new materials with great aesthetic quality:


A deep knowledge of materials, a strong will to meet dental technicians' requirements and to strive to exceed their expectations, have pushed us  to create our own supply chain, a line of optimized products: from AQUA water-based colour liquids for dipping/brushing technique to PMMA discs for temporary restorations and  WAXES for models.